Sweets and emotions: how sugar controls us

By admaskr Feb27,2025
Sweets and emotions: how sugar controls us

Sweet… How many associations arise with this word! It’s not just a taste that we feel with our tongue. It’s warm memories from childhood, when grandma baked cherry pies, and mom gave me a chocolate bar for good grades. When you’re under a blanket, with a cup of hot cocoa, watching your favorite movie. Sweet is a joy that’s so easy to get, and which instantly lifts your mood. Sweets and emotions: how sugar controls us?

But have you ever wondered why it is that sweets cause such a strong reaction? Why do we crave something sweet after a hard day, even if we’re not hungry? And why sometimes it seems like we just can’t stop. Even when we understand with our minds that it’s unnecessary?

It’s not just our taste buds that are happy about sugar. Behind this lie much more complex processes that take place in our brain. Like a cunning director, it controls our desires, sometimes deceiving us and forcing us to seek out sweets again and again. But how exactly does it work? And can we do anything about it? Let’s figure it out.

Evolution and survival: Why do our bodies crave sweets so much?

Our love for sweets is not just a whim or a habit. It is an instinct laid down in us at the evolutionary level. To understand why this happens, we need to go back thousands of years. When our ancestors struggled to survive in conditions where food was scarce.

Sweet = energy

In ancient times, the sweet taste was an important cue for our ancestors. It signaled that a food was high in calories and would therefore provide energy for survival. For example:

  • Ripe fruits  are not only sweet, but also rich in nutrients.
  • Honey  is a rare but extremely energetic product that was considered a real treasure.

Sugar was scarce in nature, so our bodies learned to value it and “reward” themselves for consuming it.

How Sugar Controls Us: The Brain and the Reward System

Why do sweets make us feel so good? It’s because of how our brains react to sugar. When we eat something sweet, the brain’s  reward system is activated . It’s linked to the release of  dopamine, a hormone that makes us feel happy and satisfied.

Here’s how it works:

  1. You eat sweets.
  2. The brain receives a signal that the body has received energy.
  3. Dopamine is released and you feel pleasure.
  4. The brain “remembers” this experience and makes you want to repeat it.

This mechanism was extremely useful for survival in ancient times. As it motivated people to seek out high-calorie foods. But in today’s world, where sweets are available at every turn, this instinct often works against us.

How sugar controls us

Why has this become a problem?

Previously, sweets were a rarity. Imagine our ancestors who could get honey only once every few months or enjoy ripe fruits only in season. Then sweets were not just a treat – they were a source of energy that helped to survive. And the brain , accustomed to such conditions, developed a reward mechanism: “Found a sweet? Well done! Here is a portion of happiness for you.”

But today everything has changed. We live in a world where sweets surround us on all sides. Supermarkets, coffee shops, snack machines – everywhere we are waiting for sweets, chocolates, cookies and drinks with a high sugar content. And our brain , shaped by thousands of years of evolution. Still works according to the old rules. It does not understand that sweets are now not a scarce resource. But something that can be obtained at any time.

Evolution vs Modernity

EvolutionModernity
Sweet is a rarity, a source of energySweets are available in any quantity
The brain rewards food seekingThe brain rewards any sugar consumption
Instincts helped us surviveInstincts often lead to overconsumption

This mechanism, which was once our ally, now often becomes a trap. But by understanding how it works, we can learn to manage our desires, rather than being led by them.

Brain and Emotions: The Mechanism of “Addiction”

Brain and Emotions: The Mechanism of "Addiction"

When you bite into a piece of chocolate or savor your favorite dessert, a real fireworks show takes place in your brain. Sweetness stimulates the release of dopamine, a neurotransmitter often called the “happiness hormone.” It is responsible for emotions. A feeling of pleasure, joy, and even euphoria. And here’s where the fun begins: the brain remembers this feeling of emotion and begins to associate it with sweetness. Therefore, every time you eat something sweet, you get not only taste pleasure. But also an emotional boost.

Why does the brain “deceive” us?

But there is one caveat. The brain is a master manipulator. It knows that sweets are a quick source of energy, and therefore rewards you for consuming them. But in the modern world, we no longer need as many calories as our ancestors. Nevertheless, the brain continues to work according to the old “programs”. It deceives us, making us want more sweets. Even if the body does not need additional energy. It is like a vicious circle: you eat sweets, get pleasure. And then the brain demands more. And so on and on.

Comparison with other sources of pleasure

Interestingly, the mechanism of dopamine’s action is not limited to food. For example, when you achieve a goal, receive a compliment, or simply spend time with loved ones, your brain also releases dopamine. But there is a difference: such sources of pleasure require more effort and time. Sweets are a quick and easy way to get your “dose” of happiness. That’s why they are so appealing.

Can sweets be compared to other “joys”?

Can sweets be compared to other "joys"?

Here is a small table for clarity:

Source of pleasureTime/effortDuration of effect
SweetInstantlyShort
SportIt takes time.Lasted
Social interactionDependsAverage
Achieving goalsSignificantLong

As you can see, sweets win in speed, but lose in duration of effect. And that is why they so often become a “substitute” for deeper and more meaningful sources of pleasure.

Sweets and stress: Why do we seek “comfort” in candy?

How stress affects our food preferences

Remember that moment when you want to eat something sweet after a hard day. It seems that a bar of chocolate or a piece of cake can be the very “salvation”. Why does this happen? The answer lies in the biochemical processes of our body.

When we feel stressed, our bodies release cortisol, a hormone that increases anxiety and mobilizes energy to solve the problem. But our brain, eager to quickly compensate for this discomfort, looks for an easy and quick way to get pleasure – and that’s where sweets come into play.

Why sweets become an “antidepressant” in difficult moments

Sugar stimulates the production of dopamine, a pleasure hormone that gives a short-term feeling of joy. This explains why a few pieces of chocolate can make you feel better. In addition, glucose is the easiest source of energy for the brain, which makes us automatically reach for it when we are tired or stressed.

The instinctive love for sweets is embedded in our evolutionary memory: in ancient times, sugar was a rarity, and its consumption provided a quick energy boost. But if sweets were a rarity before, now they are available everywhere, which creates a problem.

Scientific research: cortisol and the desire to eat sweets

Numerous studies have confirmed the connection between stress levels and sweet food consumption. For example, scientists from the University of California found that people with elevated cortisol levels are more likely to choose foods high in sugar and fat. The mechanism works like this: the more stressed you are, the stronger your cravings for fast carbohydrates.

Another interesting fact: stress not only causes an increased desire for sweets. But also changes the taste sensations. This explains why in a state of emotional tension we can eat much more than usual.

desire to eat sweets

Modern realities: Why has sweets become a problem now?

Sweets used to be rare and precious, but now they literally surround us. Manufacturers know about our weakness and use it to their advantage – adding sugar to almost everything, even those in which you would not expect it.

Interestingly, excess sweets lead to an addictive effect: the more we eat them, the more we crave them. This is because over time, the body begins to respond less to natural sources of pleasure, replacing them with quick “dopamine” hits from sugar.

Consequences: How excessive consumption of sweets affects the body

Excessive sugar consumption has negative health consequences. Here are some of the main aspects:

Effect on the bodyConsequences
BrainIncreased anxiety, sugar addiction
EnergyEnergy spikes and dips
HealthRisk of diabetes, obesity, heart disease

The cycle of addiction to sweets looks like this: first we feel stressed, then we seek quick relief in sweets, we get pleasure. But later guilt or even physical discomfort sets in – and we seek a new dose of sweets again.

How to find balance: Is it possible to “trick” the brain ?

So what can you do to avoid becoming a hostage to your love for sugar? Here are some effective tips:

Is it possible to "trick" the brain?

Don’t completely ban sweets. Strict prohibitions only increase cravings. It’s important to learn moderation and allow yourself your favorite treats in small quantities so as not to feel constant psychological pressure.

Look for alternatives. Fruit, dark chocolate, nuts are good options for those who want a nice taste without excess sugar. Additionally, you can pay attention to cinnamon, vanilla or coconut, which add natural sweetness without harming health.

Monitor your emotions. If you’re reaching for sweets due to stress, you may want to look for other ways to relax: exercise, meditation, or taking a walk. Also, try keeping a food diary to track when you feel the urge to eat something sweet due to emotional stress.

Don’t eat “on the machine.” Mindful eating helps you recognize real hunger and emotional hunger. Before you reach for something sweet, ask yourself: “Do I really want this?” or “Is there another way I can get pleasure?” It’s also worth eating slowly, savoring every bite to avoid overeating.

Add more protein and healthy fats to your diet. These help keep blood sugar levels stable, which reduces cravings for sweets. For example, include avocados, eggs, nuts, or Greek yogurt in your diet.

Get enough rest. Chronic sleep deprivation increases cortisol levels, which in turn increases cravings for fast carbohydrates. Aim for at least 7-8 hours of sleep per night to maintain hormonal balance and a feeling of fullness.

Reduce the amount of artificial sweeteners. They can change the perception of natural sweetness and provoke even greater dependence on sugar. It is better to accustom yourself to the natural taste of food by gradually reducing the amount of sweetened foods in your diet.

Sweetness is not the enemy, but it is important to understand yourself

It’s normal to love sweets, but it’s important to control your habits. True freedom is not about giving up everything delicious. But about being able to enjoy it without harming yourself.

So the question is: are you in control of your desires or is your brain playing its own game with you? The answer to this question can help you find balance and make your life healthier and more harmonious.

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